Business Owner? Prepare for Spring 2021 Now…

Despite the negative and unpredictable times encountered throughout 2020, the restrictions we have faced as a nation has led to a re-discovered love, and necessity, of the outdoors.

As your customers are excited to return to your pubs, restaurants and cafes, the desire to stay safe and enjoy the outdoors is more important to consider than ever!

And so, as a specialist supplier and installer of outdoor living products, we have seen a mighty increase in the interest of products that enhance these valuable outdoor experiences, such as retractable awnings, glass verandas, butterfly awnings and large umbrellas.

Pergola and umbrellas for restaurants

Creating an exciting and inviting outdoor space with luxurious outdoor living systems means a safer, outdoor area for business, a unique level of appeal for your company and even an extension to your current environment.

Going forward, spring 2021 is not too far around the corner for those considering how to tackle the new requirement for outdoor space. The current demand for these kind of products is very high, and so we would encourage you to consider your options and start placing orders as soon as possible to beat any inevitable delays.

Consider Next Spring’s Solutions Now…

Here is a word from Samson’s managing director regarding this year’s unique circumstances:

Like so many companies in the UK, Samson Awnings and Commercial Awnings UK faced extreme uncertainty during the Covid 19 pandemic. It all happened at what would normally be the start of our busiest period in early spring. This year however, after the initial countrywide shutdown, the demand for gardening and general outdoor living products tripled and we, like nearly everyone else in this industry, have struggled to cope with demand. Manufacturers of goods also have large backlogs still and we now look towards orders placed now being ready for delivery or installation in 2021. We encourage anyone thinking of an awning, canopy, glass veranda, large umbrellas for commercial or domestic use to place their orders as soon as possible, even if it is required for next spring season onwards.

We see further possible delays on manufacturing as local outbreaks cause staff to isolate from factories and supply chains disrupted. Very little of what we sell is off the shelf and is generally made to order. We would like to thank all our customers to date, and also apologise for any who did not receive their replies or quotations as fast as normal.

We are staying positive about this country’s future and see a lot of very beneficial changes in people’s opinion about spending more time outdoors for their overall health and wellbeing.

Stay safe and healthy…

– Nathan Dove, Managing Director


Expert Team

Our dedicated team of experts will be more than happy to talk you through the best options available for you and the outdoor space of your premises. All you have to do is give them a call or click the link at the bottom of this page to fill out our quick and easy online contact form.

Call us on: 01933 448844

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An Unpredictable Year…

A Breath of Fresh Air

By Nathan Dove, Managing Director 

If anyone had told me on March 24th that our awning business would be supercharged by a pandemic, I would have thought them absolutely crazy; six months later however, the need and desire to spend more time outdoors to avoid catching a virus has meant that this has happened.

We initially closed our showroom doors following advice on March 24th and began to work out what we might do, when movement and face to face communication had effectively been condemned.

As we entered April, I started to realise what was happening as news came across from Germany that the demand for awnings, umbrellas and canopies was seeing an enormous surge. “Is this the Spring peak?” I initially asked myself. However, the upward trend continued, along with government advice to “spend more time outdoors.”

It has become clear, even as the Autumn rain starts to fall. Our government and health advisors are stating: “Meet Outdoors”, “Stay Healthy”, “Avoid close Contact”.  The messages keep coming, and they are targeted at both domestic and commercial audiences. They make sense, and these instructions have changed many people’s perceptions. It is better to be outdoors.

The True Value of Fresh Air

We have some catching up to do with our European neighbours. According to the National Trust, UK children are exhibiting symptoms of a modern phenomenon known as “Nature Deficit Disorder”.

A particularly informative report by the National Trust describes in detail how the UK compares with other European countries in the misguided sheltering of ourselves and our children, from the outdoors.

National Trust study:


We have learnt the value of fresh air in 2020


For all of us, young and old, a lesson can be learnt from its important message: “Nature Deficit Disorder describes the human costs of alienation from nature, among them: diminished use of the sense, attention difficulties, and higher rates of physical and emotional illnesses.” This proves that not only does embracing the outdoors help protect us from the dangers of the current pandemic, but will always improve our physical and mental wellbeing.

Changing Perceptions

Although the pandemic for many of us has been a turbulent and unsettling experience, fortunately good things have been brought to the surface too, just like the re-discovery of our love for the outdoors. This will inevitably continue, especially if everyone can readjust their perception of our general lifestyles for the health of us and our loved ones, and spend much more time outdoors.

Samson outdoor living products for commercial premises

You don’t have to leap around like a youngster, you can still read, listen to music, or socialise with your family via Facebook or Zoom, this is all part of it. Look at what we have to offer, to make outdoor living happen for us all. Discover just how you can enhance the space you have available to you, to make an informed and beneficial decision. We’re here to help you along this journey.Restaurant outdoor dining

Our very own British concept of “Outdoor Living” is being re-born! Let’s embrace the “New Normal” in the move outside.

Discover Your New Normal…

Click the link below to visit our website for all things outdoor living and inspiration for keeping your business and outdoor space alive.